A potential marketing officer will need a Bachelor’s Degree in any area. You must have the proper credentials to prove your degree when you take the Certified Marketing Exam. If you have an associate’s degree, you may also qualify to take the exam.
Without either degree, you must possess at least eight years of marketing experience to be able to take the exam for certification. Marketing research, market segmentation, integrated marketing, advertising and sales promotions are a few of the topics that are touched on in the certification exam. A marketing officer will have many employment opportunities available upon passing the exam.